A Special Industry Report
(from http://www.instituteforbusinessgrowth.com/)
“Why The Business Coaching Market is Thriving In Spite of the Global Recession”
Business coaches see opportunity
to grow their businesses in 2009
By Andrew Neitlich –
Who would have predicted that business owners would still invest in executive level coaching in the middle of a recession? When backed against the wall, smart entrepreneurs know that access to solid, practical advice is more than worth their time and money.
In fact, savvy business owners see economic slowdowns as an opportunity to reconnect with their clients, create new product offerings and position their businesses for success amid an inevitable economic recovery.
In 2009, small business owners will rely on trusted business coaches to help them weather the storms ahead. Already, our IBG coaches are watching their appointment calendars fill up. This puts them on the winning side of a brutal economic rollercoaster ride.
Why Are Business Coaches Thriving?
Certified business coaches from the Institute for Business Growth (IBG) points to the services that they offer their clients to withstand the economic crisis and position them for the recovery. For example, savvy IBG coaches are providing the following services:
- Traditional Business Coaching: one-on-one or group sessions that focus on showing business leaders how to grow their businesses, improve performance and be more effective regardless of the economy.
- Specialized Consulting Solutions: designed to pinpoint revenue and profit bottlenecks.
- Group Training Programs: shows business leaders how to improve bottom line performance while focusing on specific solutions for common client problems and to help business owners get reconnected with a passion for running their business.
- Moderated Leadership Circles: brings business leaders together to share their successes and challenges in a noncompetitive and confidential setting.
- Proprietary information products: focusing on specific solutions for common client problems.
- Specialized Consulting Solutions: Leverage by deploying a team of certified trainers to dominate a marketplace or niche.
This “service diversity” gives the flexibility and nimbleness required to quickly adapt to changing market demands. Even now the Institute for Business Growth is training business coaches to provide “recovery” coaching services to struggling businesses. Adapt or die is the mantra and business coaches have the tools to prosper.
Emily K. Hanka, Holistic Professional Coach, certified Intrinsic ® Coach, Holistic Business/Organizational Coach, Health Coach
