5 Ways To Create Meaningful Experiences With Your Customers
1. Respond Immediately
Celebrate their decision to invest in you. When a customer decides to use your products or service let them know that you are excited to share your wisdom with them. If they make the purchase online give them an immediate thank you and a sneak peak at what they will receive. When I coached individual clients I sent out their prosperity plan, empowering language document, and values list the moment they signed up even though we sometimes would not meet for weeks. It gave them a taste of what was coming and got them involved in the experience of being a coaching client. What can you give your clients and customers the moment they say “YES”?
2. Make It Personal
Personalize your responses to them. Know their names and recognize them. Tell them you appreciate them. Customize your emails to include their names. Call them by name when you speak to them and ask about their children, pets, or a project, whatever you know is special to them. To quote John Maxwell “People do not care how much you know until they know how much you care.”
3. Ask Them What They Want
Let them know you care about them and their needs. Ask your customers to identify their biggest challenges, what stops them, what areas do they most need support, and where do they really shine! Not only will you create more meaningful relationships, your customers will tell you what products and services they will buy from you! When you deliver what they ask for your clients will adore you!
4. Give Them Gifts
Everyone loves a little extra gift. I have purchased more than one lipstick or eyeliner to get that “Gift with Purchase” set. Give a little extra bonus when they buy. Giving them an extra info product when they opt in to your ezine or teleseminar is also is a great way to create memorable customer experiences. Send them birthday cards (or write on their Facebook wall) Everyone likes to be recognized and appreciated with a gift.
5. Share your Secrets
My 10-year-old son LOVES to hear stories about my childhood and the activities and antics I was up to when I was his age. The juicier the better! I tell him the secret feelings I experienced behind the story. He lies frozen in time and wide eyed next to me as I reveal my soul. I’m talking about a 100lb linebacker who is tough to stop (other than at meal time.) It got me thinking. If I can captivate his 10-year-old attention, maybe my customers would like to know more about the “behind the scenes” secrets too! Let your clients know how you felt when you were learning what you are teaching them. They will love you for it and feel more connected and less critical of themselves.
The point is… by giving a little extra you will create long-term relationships in your business and personal life. As you give more in the world, the world gives more back to you and in the process everyone is elevated. Our world blooms and transforms before our eyes. This is the path of Conscious Wealth.
©2009 -2010 Patricia Keating LLC
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Mindset Mentor Patti Keating publishes the award winning ezine “Focused Intentions” filled with hot tips and free tools to help you create wealth in ALL areas of your life. If you are ready to increase your income, create your ideal business and experience personal freedom get your FREE tips now at www.intentionscoaching.com
Emily K. Hanka, Holistic Professional Coach, certified Intrinsic ® Coach, Holistic Business/Organizational Coach, Health Coach
